www.texasequineva.com • 16
The following series will feature mobile applications available for Apple and
Android users that offer many benefits for veterinary practitioners. Some of
these benefits include veterinary medical references, practice management
tools, and enhanced organization. Each installment in this series will briefly
highlight one mobile app and its use in the veterinary medical field.
Buffer
One of the best ways to reach current and future clients is through consistent
social media marketing. However, managing multiple social media
accounts, like Facebook, Instagram, and Twitter, can be time consuming and
overwhelming. An effective social media campaign requires three to five
posts per week, which is difficult to maintain without planning ahead. This is
where tools like Buffer, a social media management platform, can help. A key
feature of this mobile app is that it allows users to plan, schedule, and share
content to multiple social media platforms. For example, busy veterinarians
can use Buffer once monthly to schedule a month of social media posts across
multiple platforms, creating a consistent online presence without the daily
time consumption. In addition, multiple "team members" can be created and
each can be assigned an access level. This allows the practice owner, the
Buffer administrator, to delegate the social media role to an employee while
still being able to approve all content before it is posted online. The Buffer
app offers a free basic plan and is available for both Apple and Android users.
Other similar mobile applications include Hootsuite and Sprout.
Technology Technology
SerieS SerieS
ABOUT THE AUTHOR
Ginger Reed, VMD MBA was born in eastern
Pennsylvania and graduated from the University
of Pennsylvania School of Veterinary Medicine
in 2012. She completed an internship and
worked as an associate at Rood and Riddle
Equine Hospital before relocating to the Austin
area with her family in 2014 and starting her
ambulatory equine practice, Equipuncture
Integrative Veterinary Services. In fall 2019, she
obtained her MBA from Texas State University.
JUNE 4-5
at TAMU Hotel & Conference Center at Kyle
Field in College Station, TX
Limited to 30 attendees
All Platinum Practices get
one free registration!
CE, Golf, Shopping, Dining and More!
REGISTER AT WWW.TEXASEQUINEVA.COM
NEUROLOGY
boutique meeting boutique meeting
WITH DR. STEVE REED
9 CE HOURS
by Ginger Reed, VMD MBA
